No 'best practices' here
We believe that best practices are wildly overused. No two businesses are the same, and while you can learn from others, there are many variables to consider before implementing any marketing strategy. We won't provide business advice without knowing the stage of your business, your goals, and your brand's customer behavior.
We are not here to stay
Most agencies' goal is to increase the stickiness of your business to theirs, while sometimes there is mutual benefit in doing that - our goal is to help you launch your brand or get back on track to where you want it to be. Throughout our partnership, we ensure our teams are aligned and well educated on any strategic decision we take. Our goal is to bring your business to a new height, and reevaluate when we get there what's best for you.
Our Approach
First-party data and real-time information are the most reliable sources. Based on those, our team will identify the right campaign mix to help your brand achieve the most important goals. As a part of the process, we will also challenge and ensure we prioritize key goals because if everything is a priority - nothing is a priority. So whether it's lower acquisition cost, higher RoAS, or overall market share growth, we will ensure our strategy supports it. Our team takes a full-funnel approach and any campaign we deploy will intentionally support the rest of the funnel so it doesn't conflict or cannibalize it.
The Process
[1]
Discovery
Call
Initial call or meeting to understand your goals and objectives so we can set up the framework of our partnership
[2]
Campaign
Audit
Audit check on your existing and previous social campaigns to analyze your creative, structure and targeting
[3]
Brainstorm
Sessions
Define your next campaign, create the vision, pick the right channels and content. Align on test plans and goals for the campaign
[4]
Methodical Testing
Execution begins as we launch a structured creative testing, define audiences, and optimize your brand's funnel.
[5]
Analytics
Reporting
Daily pulse checks, weekly reporting, monthly in depth analysis and goal setting to grow your business and pivot as needed
The Brands
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